About us

Based in Amsterdam, born in Oslo

MEET THE OWNER - Marlies Otten

Marlies has worked in the fashion world since she was 16 and was inspired by her love for beautiful fabrics and designs. At the age of 23, Marlies started her own company and opened her fashion agency Pure Brands. As much as Marlies loved working with so many different brands and stores at this time, she missed styling and especially contact with customers, so a few years later in 2008 she opened her first physical store Pure Brands presents Moscow at Runstraat 8 in the cozy 9-streets - this turned out to be an unprecedented success.

After running this store for five years, where she was always present, Marlies started looking for a new retail space to open her second store, this time with a more luxurious concept. In 2013 she found the perfect location, a beautiful retail space with a large display window at Huidenstraat 11, and store number 2 was opened a few minutes away.

During Fashion Week in Oslo, where the concept of store no. 2 was further developed, Marlies ended a busy day in an authentic rum bar. And as she relaxed and sipped a rum cocktail, the letters "RUM" emblazoned on hundreds of bottles above the bar came to life. At that moment, the name of the store was born! Strong, powerful, and international. You can still find elements of this moment in our store, delicious coffees are made, for our ladies and gentlemen, with perhaps a dash of RUM in it.

RUM promotes Slow fashion

Marlies believes it is important to know where each collection comes from and she firmly believes that the world would be a better place if we all consciously looked at the origins of the garments we wear. "We work with brands that take their social responsibility seriously and who not only deal consciously with the production process but also ensure that the garments made have a longer lifespan, making them sustainable." - says Marlies. "A wardrobe filled with beautiful, high-quality items that at the same time contribute to the maintenance of a healthy planet, that's what we want, right?"

Our store and contact information

RUM Amsterdam
Huidenstraat 11
1016 ER Amsterdam
The Netherlands
Open in Google Maps

+31 (0)20 528 51 61
info@rum-amsterdam.com