Spotlight // Louise Misha

Reflecting on 2024: Louise Misha Through the Eyes of Founder Marie Pidancet

Marie Pidancet - Louise Misha As we step into 2025, it’s the perfect time to reflect on the journey of one of our favourite brands, Louise Misha. Known for its enchanting bohemian designs, Louise Misha is a key part of the curated selection we proudly offer at RUM Amsterdam. Recently, founder Marie Pidancet shared her thoughts on the past year and her dreams for the future, giving us a glimpse into the heart of this inspiring brand.

12 Years of Louise Misha: A Passionate Journey

Did you know Louise Misha began 12 years ago as a dream rooted in Marie’s love for art, literature, and travel? After studying literature and fashion, she ventured to India and China, where she fell in love with craftsmanship and textiles. At 30, with a clear vision and determination, she founded Louise Misha. Today, her unique approach to bohemian fashion continues to capture hearts worldwide.

2024 Highlights: A Year of Creativity and Growth

For Louise Misha, 2024 was filled with moments that inspired and strengthened the brand. Some highlights include:

Global Connections at Trade Shows: From Paris to New York, Louise Misha showcased stunning collections, connecting with buyers and retailers worldwide.
Inspired by Sicily: A summer trip to Sicily with her oldest son sparked the creativity behind the Summer 2025 collection.
A New Office Space: Relocating their headquarters was a significant milestone, marking a fresh chapter for the Louise Misha team.

The Piece We Can’t Get Enough Of

One of the standout pieces from this year is the reversible vest. Artisanally embroidered with a treadle machine, it’s a bohemian masterpiece that elevates any look—a must-have in our RUM Amsterdam collection!

Three Words to Sum Up the Year

Marie described 2024 as challenging, exciting, and beautiful. Through the ups and downs, she’s deeply grateful for the loyalty and trust of Louise Misha’s retailers, who play an essential role in the brand’s success.

Hopes for 2025

Marie’s wish for 2025 is a sentiment we can all embrace: “May this year bring you closer to your dreams and fill your days with moments shared with loved ones.”

At RUM Amsterdam, we’re proud to showcase Louise Misha's beautiful designs with you. As we celebrate this inspiring brand and its journey, we look forward to another year of offering pieces that bring a touch of bohemian elegance to your wardrobe.