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American Vintage

American Vintage, founded by French designer Michael Azoulay in 2005, blends Californian cool with South of France flair, redefining basics into wardrobe must-haves. Committed to timeless style and sustainability, their OEKO-TEX certified collections feature plant-based fabrics and natural fibres, making them both fashion-forward and eco-friendly and the go-to choice for fashion-forward individuals seeking timeless, ethical fashion.

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 Raxow Jumper - Black - RUM Amsterdam  Raxow Jumper - Black - RUM Amsterdam
 Men's Afoma T-Shirt - White - RUM Amsterdam  Men's Afoma T-Shirt - White - RUM Amsterdam
 Men's Baptown Zip Up Hoodie - Heather Grey - RUM Amsterdam  Men's Baptown Zip Up Hoodie - Heather Grey - RUM Amsterdam
 Men's Jazy Joggers - Black - RUM Amsterdam  Men's Jazy Joggers - Black - RUM Amsterdam
 Vitow Sleeveless Jumper - Chocolate Melange - RUM Amsterdam  Vitow Sleeveless Jumper - Chocolate Melange - RUM Amsterdam
 Plizzy Sweatshirt - Vintage Provence - RUM Amsterdam  Plizzy Sweatshirt - Vintage Provence - RUM Amsterdam
 Niby Jumper - Orchid Melange - RUM Amsterdam  Niby Jumper - Orchid Melange - RUM Amsterdam
 Hoktown Gilet - Burgundy Melange - RUM Amsterdam  Hoktown Gilet - Burgundy Melange - RUM Amsterdam
 Vitow Balaclava - Gazpacho Melange - RUM Amsterdam  Vitow Balaclava - Gazpacho Melange - RUM Amsterdam
 Men's Bysapick T-Shirt LS - Gray Day - RUM Amsterdam  Men's Bysapick T-Shirt LS - Gray Day - RUM Amsterdam
 Men's Bysapick T-Shirt LS - Navy - RUM Amsterdam  Men's Bysapick T-Shirt LS - Navy - RUM Amsterdam
 Atubay Joggers - Origano - RUM Amsterdam  Atubay Joggers - Origano - RUM Amsterdam
 Baptown Zip Up Hoodie - Heather Grey - RUM Amsterdam  Baptown Zip Up Hoodie - Heather Grey - RUM Amsterdam
 East Beanie - Bubble Pink Melange - RUM Amsterdam  East Beanie - Bubble Pink Melange - RUM Amsterdam
 Raxow Jumper - Nude - RUM Amsterdam  Raxow Jumper - Nude - RUM Amsterdam
 East Sleeveless Cardigan - Sand Melange - RUM Amsterdam  East Sleeveless Cardigan - Sand Melange - RUM Amsterdam
 Massachusetts T-Shirt LS - Black - RUM Amsterdam  Massachusetts T-Shirt LS - Black - RUM Amsterdam
 Massachusetts V-Neck T-Shirt LS - Black - RUM Amsterdam  Massachusetts V-Neck T-Shirt LS - Black - RUM Amsterdam
 Rofy Coat - Brown Sugar - RUM Amsterdam  Rofy Coat - Brown Sugar - RUM Amsterdam
 Ypawood Legging - Copse Melange - RUM Amsterdam  Ypawood Legging - Copse Melange - RUM Amsterdam
 Zolly Sleeveless Jumper - Shore Melange - RUM Amsterdam  Zolly Sleeveless Jumper - Shore Melange - RUM Amsterdam
 Zolly Sleeveless Jumper - Metal Melange - RUM Amsterdam  Zolly Sleeveless Jumper - Metal Melange - RUM Amsterdam
 Vitow Sleeveless Jumper - Light Grey Melange - RUM Amsterdam  Vitow Sleeveless Jumper - Light Grey Melange - RUM Amsterdam
 Vitow Stripe Jumper - Light Grey Melange - RUM Amsterdam  Vitow Stripe Jumper - Light Grey Melange - RUM Amsterdam
 Vitow Stripe Jumper - Carmine Melange - RUM Amsterdam  Vitow Stripe Jumper - Carmine Melange - RUM Amsterdam
 Fizvalley T-Shirt - Vintage Royal Blue - RUM Amsterdam  Fizvalley T-Shirt - Vintage Royal Blue - RUM Amsterdam
 Fizvalley T-Shirt - Vintage Burgundy - RUM Amsterdam  Fizvalley T-Shirt - Vintage Burgundy - RUM Amsterdam
 Fizvalley T-Shirt - Vintage Iris - RUM Amsterdam  Fizvalley T-Shirt - Vintage Iris - RUM Amsterdam
Zolly Jumper - Taupe Melange Zolly Jumper - Taupe Melange
 Ypawood T-Shirt LS - Heather Grey - RUM Amsterdam  Ypawood T-Shirt LS - Heather Grey - RUM Amsterdam
 Ypawood T-Shirt - Copse Melange - RUM Amsterdam  Ypawood T-Shirt - Copse Melange - RUM Amsterdam
 Fiky Sweatshirt - Ecru - RUM Amsterdam  Fiky Sweatshirt - Ecru - RUM Amsterdam
 Ypawood T-Shirt LS - Carbon Melange - RUM Amsterdam  Ypawood T-Shirt LS - Carbon Melange - RUM Amsterdam
 Padow Trousers - Vintage Ash - RUM Amsterdam  Padow Trousers - Vintage Ash - RUM Amsterdam
 East Button-Up Cardigan - Fluorescent Sunrise - RUM Amsterdam  East Button-Up Cardigan - Fluorescent Sunrise - RUM Amsterdam
 East Button V-Neck Cardigan - Pearl Melange - RUM Amsterdam  East Button V-Neck Cardigan - Pearl Melange - RUM Amsterdam
 Hoktown Gloves - Nutmeg Melange - RUM Amsterdam  Hoktown Gloves - Nutmeg Melange - RUM Amsterdam
 Atubay Sweatshirt - Origano - RUM Amsterdam  Atubay Sweatshirt - Origano - RUM Amsterdam
 Atubay Shorts - Origano - RUM Amsterdam  Atubay Shorts - Origano - RUM Amsterdam
 Atubay Joggers - Arctic Melange - RUM Amsterdam  Atubay Joggers - Arctic Melange - RUM Amsterdam
 Hoktown Bag - Burgundy Melange - RUM Amsterdam  Hoktown Bag - Burgundy Melange - RUM Amsterdam
 Men's Eluabird Shirt - Blue Stripes - RUM Amsterdam  Men's Eluabird Shirt - Blue Stripes - RUM Amsterdam
 Men's Padow Shirt - Vintage Ecru - RUM Amsterdam  Men's Padow Shirt - Vintage Ecru - RUM Amsterdam
 Men's Padow Shirt - Vintage Carbon - RUM Amsterdam  Men's Padow Shirt - Vintage Carbon - RUM Amsterdam
 Men's Zotcity Jacket - Shore - RUM Amsterdam  Men's Zotcity Jacket - Shore - RUM Amsterdam
 Men's Nivy Shirt - White - RUM Amsterdam  Men's Nivy Shirt - White - RUM Amsterdam
 Men's Zotcity Jacket - Carbon - RUM Amsterdam  Men's Zotcity Jacket - Carbon - RUM Amsterdam
 Men's Nivy Shirt - Wood - RUM Amsterdam  Men's Nivy Shirt - Wood - RUM Amsterdam

American Vintage, which is ironically the brainchild of French designer Michael Azoulay, is known for its high-quality basics and wardrobe must-haves.

A BIT ABOUT ITS HISTORY

A BIT ABOUT ITS HISTORY

The styles inspired by the US in the early 2000’s, reflect a perfect combination of Californian cool and South of France flair. Since its launch in 2005, the brand transformed the basic tee, and it’s now a style essential in every woman’s wardrobe.

A BIT ABOUT ITS FOUNDER

A BIT ABOUT ITS FOUNDER

Michael Azoulay was born in 1978 in Marseille; with a professional baccalaureate in electricity & airconditioning, after a few odd jobs as a pizza delivery man and in construction, he became “by chance” a jeans seller, then created the women’s line Ana Paola in September 2001, specialising in knitting.

“I wanted to create my own line. Someone saw me working and encouraged me to try my luck.”

A BIT ABOUT ITS ETHOS

A BIT ABOUT ITS ETHOS

With a seasonless approach to style, American Vintage believes in the power of letting its high-quality everyday staples speak for themselves. On top of making a strong case for ignoring trends, the brand is also developing actions to forge a more sustainable model, working towards natural production methods that are both eco-friendly and fashion-forward.

OEKO-TEX certified (a label that guarantees the absence of chemicals in fabrics), American Vintage’s production is free from substances harmful to the body and the environment. The majority of each collection is imagined in plant-based fabrics and natural fibers. The brand is also fur-free.