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American Vintage

American Vintage, founded by French designer Michael Azoulay in 2005, blends Californian cool with South of France flair, redefining basics into wardrobe must-haves. Committed to timeless style and sustainability, their OEKO-TEX certified collections feature plant-based fabrics and natural fibres, making them both fashion-forward and eco-friendly and the go-to choice for fashion-forward individuals seeking timeless, ethical fashion.

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American Vintage Joybird Jeans - Winter Bleached - RUM Amsterdam American Vintage Joybird Jeans - Winter Bleached - RUM Amsterdam
 Apoly SS Tee - White - RUM Amsterdam  Apoly SS Tee - White - RUM Amsterdam
 Unyl Top - Butter - RUM Amsterdam  Unyl Top - Butter - RUM Amsterdam
 Joybird-B Shorts - Stone - RUM Amsterdam  Joybird-B Shorts - Stone - RUM Amsterdam
American Vintage Gamipy Tee - White - RUM Amsterdam American Vintage Gamipy Tee - White - RUM Amsterdam
 Vitow Beanie - Steel Melange - RUM Amsterdam  Vitow Beanie - Steel Melange - RUM Amsterdam
American Vintage Damsville Jumper - Sugared Almond Melange - RUM Amsterdam American Vintage Damsville Jumper - Sugared Almond Melange - RUM Amsterdam
 Ofybow Tank Top - Storm Melange - RUM Amsterdam  Ofybow Tank Top - Storm Melange - RUM Amsterdam
 Men's Decatur T-Shirt - Black - RUM Amsterdam  Men's Decatur T-Shirt - Black - RUM Amsterdam
American Vintage Fizvalley Tee - Vintage Carbon - RUM Amsterdam American Vintage Fizvalley Tee - Vintage Carbon - RUM Amsterdam
 Bobypark Hoodie - Ecru - RUM Amsterdam  Bobypark Hoodie - Ecru - RUM Amsterdam
 Sonoma V-Neck T-Shirt - Black - RUM Amsterdam  Sonoma V-Neck T-Shirt - Black - RUM Amsterdam
 Men's Fizvalley T-Shirt SS - White - RUM Amsterdam  Men's Fizvalley T-Shirt SS - White - RUM Amsterdam
 Bobypark Bra - Clay - RUM Amsterdam  Bobypark Bra - Clay - RUM Amsterdam
 Men's Fizvalley T-Shirt - Vintage Sepia - RUM Amsterdam  Men's Fizvalley T-Shirt - Vintage Sepia - RUM Amsterdam
 Men's Ykobow Shorts - Khaki - RUM Amsterdam  Men's Ykobow Shorts - Khaki - RUM Amsterdam
 Atubay Shorts - Purple - RUM Amsterdam  Atubay Shorts - Purple - RUM Amsterdam
 Zinaco Scarf - Grey Black Melange - RUM Amsterdam  Zinaco Scarf - Grey Black Melange - RUM Amsterdam
 Men's Fizvalley T-Shirt SS - Vintage Sky - RUM Amsterdam  Men's Fizvalley T-Shirt SS - Vintage Sky - RUM Amsterdam
 Vitow Balaclava - Coffee Melange - RUM Amsterdam  Vitow Balaclava - Coffee Melange - RUM Amsterdam
 Vitow Scarf - Steel Melange - RUM Amsterdam  Vitow Scarf - Steel Melange - RUM Amsterdam
 Sonoma T-Shirt - Polar Melange - RUM Amsterdam  Sonoma T-Shirt - Polar Melange - RUM Amsterdam
 Atubay Shorts - Origano - RUM Amsterdam  Atubay Shorts - Origano - RUM Amsterdam
 East Scarf - Black - RUM Amsterdam  East Scarf - Black - RUM Amsterdam
 Men's Fizvalley T-Shirt SS - Vintage Navy - RUM Amsterdam  Men's Fizvalley T-Shirt SS - Vintage Navy - RUM Amsterdam
 Sonoma Dress - Heather Grey - RUM Amsterdam  Sonoma Dress - Heather Grey - RUM Amsterdam
 Atubay Sweatshirt - Arctic Melange - RUM Amsterdam  Atubay Sweatshirt - Arctic Melange - RUM Amsterdam
 Men's Decatur T-Shirt SS - Khaki - RUM Amsterdam  Men's Decatur T-Shirt SS - Khaki - RUM Amsterdam
 Bymi Cardigan - Pearl - RUM Amsterdam  Bymi Cardigan - Pearl - RUM Amsterdam
 Men's Eluabird Shirt - Blue Stripes - RUM Amsterdam  Men's Eluabird Shirt - Blue Stripes - RUM Amsterdam
American Vintage Kodytown Sweater - Polar Melange - RUM Amsterdam American Vintage Kodytown Sweater - Polar Melange - RUM Amsterdam
 Men's Ykobow T-Shirt - Ecru - RUM Amsterdam  Men's Ykobow T-Shirt - Ecru - RUM Amsterdam
American Vintage Sonoma Tee - Black - RUM Amsterdam American Vintage Sonoma Tee - Black - RUM Amsterdam
 Fizvalley T-Shirt - Vintage Bulgur - RUM Amsterdam  Fizvalley T-Shirt - Vintage Bulgur - RUM Amsterdam
 Raxow-B Gloves - Heather Grey - RUM Amsterdam  Raxow-B Gloves - Heather Grey - RUM Amsterdam
 Niby Jumper - Khaki - RUM Amsterdam  Niby Jumper - Khaki - RUM Amsterdam
 Sonoma Boat Neck Tee - White - RUM Amsterdam  Sonoma Boat Neck Tee - White - RUM Amsterdam
 Fizvalley Tee - Fluorescent Mimosa - RUM Amsterdam  Fizvalley Tee - Fluorescent Mimosa - RUM Amsterdam
 Axby Legging - Charcoal Melange - RUM Amsterdam  Axby Legging - Charcoal Melange - RUM Amsterdam
 East Beanie - Bubble Pink Melange - RUM Amsterdam  East Beanie - Bubble Pink Melange - RUM Amsterdam
 Vitow Cardigan - Aura Melange - RUM Amsterdam  Vitow Cardigan - Aura Melange - RUM Amsterdam
 Izubird Sweater - Vintage Pink - RUM Amsterdam  Izubird Sweater - Vintage Pink - RUM Amsterdam
 Fizvalley Tee - Vintage Shore - RUM Amsterdam  Fizvalley Tee - Vintage Shore - RUM Amsterdam
 Atubay Sweatshirt - Origano - RUM Amsterdam  Atubay Sweatshirt - Origano - RUM Amsterdam
 East Jumper - Pearl Melange - RUM Amsterdam  East Jumper - Pearl Melange - RUM Amsterdam
 Atubay Tee - Candy - RUM Amsterdam  Atubay Tee - Candy - RUM Amsterdam
 Men's Fizvalley T-Shirt SS - Vintage Carbon - RUM Amsterdam  Men's Fizvalley T-Shirt SS - Vintage Carbon - RUM Amsterdam
 East Scarf - Pearl Melange - RUM Amsterdam  East Scarf - Pearl Melange - RUM Amsterdam

American Vintage, which is ironically the brainchild of French designer Michael Azoulay, is known for its high-quality basics and wardrobe must-haves.

A BIT ABOUT ITS HISTORY

A BIT ABOUT ITS HISTORY

The styles inspired by the US in the early 2000’s, reflect a perfect combination of Californian cool and South of France flair. Since its launch in 2005, the brand transformed the basic tee, and it’s now a style essential in every woman’s wardrobe.

A BIT ABOUT ITS FOUNDER

A BIT ABOUT ITS FOUNDER

Michael Azoulay was born in 1978 in Marseille; with a professional baccalaureate in electricity & airconditioning, after a few odd jobs as a pizza delivery man and in construction, he became “by chance” a jeans seller, then created the women’s line Ana Paola in September 2001, specialising in knitting.

“I wanted to create my own line. Someone saw me working and encouraged me to try my luck.”

A BIT ABOUT ITS ETHOS

A BIT ABOUT ITS ETHOS

With a seasonless approach to style, American Vintage believes in the power of letting its high-quality everyday staples speak for themselves. On top of making a strong case for ignoring trends, the brand is also developing actions to forge a more sustainable model, working towards natural production methods that are both eco-friendly and fashion-forward.

OEKO-TEX certified (a label that guarantees the absence of chemicals in fabrics), American Vintage’s production is free from substances harmful to the body and the environment. The majority of each collection is imagined in plant-based fabrics and natural fibers. The brand is also fur-free.