Love Stories

Love Stories was founded in Amsterdam in 2013 by interior stylist Marloes Hoedeman, with the belief that lingerie should be anything but boring. Frustrated by the lack of comfortable and inspiring options available, she set out to create pieces that women would truly enjoy wearing. Her vision was clear: lingerie designed by women, for women, with comfort, confidence, and self-expression at its core.

The brand quickly became known for its signature aesthetic, a playful combination of colours, prints, textures, and silhouettes. Love Stories reimagines classic lingerie styles with a modern twist, encouraging women to mix and match pieces freely. Each design feels personal, expressive, and effortless, blurring the line between underwear and ready-to-wear.

Comfort is just as important as design. Soft fabrics, delicate lace, and carefully considered fits ensure that each piece feels as good as it looks. Rather than focusing on traditional ideas of lingerie, Love Stories creates styles that support confidence and individuality, whether worn as a first layer or styled to be seen.

Inspired by travel, art, and everyday life, Love Stories collections reflect a relaxed yet fashion-forward attitude. The brand celebrates imperfection, spontaneity, and authenticity, offering pieces that adapt to your mood and lifestyle.

Today, Love Stories has grown into a globally recognised lingerie label while staying true to its Amsterdam roots. With its unique balance of comfort, creativity, and femininity, the brand continues to redefine modern lingerie for a new generation.