Mimi et Toi

Founded in 2009 by Mimi van Dijk, MIMI ET TOI blends timeless elegance with modern minimalism. Inspired by art, travel, and architecture, Mimi’s designs showcase pearls, raw stones, and unique shapes, creating jewellery that feels both personal and enduring. Featured in renowned magazines like Vogue and Elle and loved by celebrities, the brand celebrates individuality and artistic expression.

MIMI ET TOI is a jewellery brand that redefines timeless elegance with a modern and artistic twist. Founded in 2009 in Amsterdam by designer and creative visionary Mimi van Dijk, the brand draws inspiration from her love for art, architecture, and travel. After journeying across the globe and crafting her own jewellery, Mimi returned to Amsterdam to turn her passion into MIMI ET TOI, creating pieces that embody individuality and enduring style.

The heart of MIMI ET TOI lies in its dedication to crafting jewellery that tells a story. Mimi’s lifelong admiration for pearls began in her youth, inspired by her grandmother’s cherished necklaces. Today, pearls are a signature feature in her designs, celebrated for their timeless beauty, strength, and authenticity. Alongside pearls, Mimi’s collections highlight raw stones, crystals, and bold, organic shapes, resulting in jewellery that balances minimalism with character. Each piece is thoughtfully designed to empower the wearer, allowing them to express their unique style and sense of belonging.

With a reputation for quality and artistry, MIMI ET TOI has captured the attention of leading global publications, including Vogue, Elle, and Harper’s Bazaar, and is often worn by Dutch and international celebrities. Whether you’re drawn to delicate elegance or bold statements, MIMI ET TOI offers jewellery that transcends trends and becomes a cherished part of your story.